Social media: offer clips and recommend the tool

Anyone already offering clips as a service to social media clients has an obvious second income stream sitting right there: the tool they use every day. Packaging a clip service and recommending Picotta to the client, with transparency, adds affiliate commission on top of what you already charge for the service.

Clips as part of the service package

If you manage social media accounts, you probably already deliver clips as part of a bigger package — content management, post creation, scripting. Long-video clips (podcasts, livestreams, lectures) fit well into that package because they solve a concrete client problem: turning a one-hour video into several short posts.

What changes with an automated clipping tool is how much time each video takes you. Instead of watching the entire recording hunting for moments, you upload the video, curation already scores the best moments, and your job becomes reviewing and adjusting — not producing from scratch.

That frees up time to take on more clients with the same schedule, which is what actually grows your revenue as a service provider.

Pricing the service

Your clip service price should reflect what you deliver, not the tool behind it. A few common models:

• Monthly package: X videos processed per month, one fixed price.
• Per video: a price per long video delivered as clips.
• Bundled into the social media contract: clips as one line item inside the broader management package.

Since Picotta charges per minute of source video processed (not per clip generated), your cost is predictable — you know in advance how much a 40-minute video will cost before deciding how many clips to request. That makes it easier to calculate your margin with confidence.

Recommending the tool to the client (transparency)

This is where the affiliate side comes in. If you use Picotta to deliver the service, it makes sense to tell the client about it — especially if, over time, they want to subscribe on their own (in-house teams that grow, clients who start producing their own volume of content).

The right way to do it is simple: disclose that you're an affiliate. Something like "I use Picotta to produce your clips; if you subscribe too, I earn a commission." It doesn't change what the client pays you or what they'd pay subscribing directly — it just makes clear where your extra income comes from.

The facts of the program, so you can have that conversation with confidence:

• 20% recurring commission for up to 12 months on what the referral actually pays.
• Commission is only generated when the referral subscribes or buys credits — there's no commission for a signup alone.
• The calculation base is the amount actually paid: a discount coupon reduces the base, a 100%-off coupon generates no commission, and a refund cancels the commission for that payment.
• Payment in BRL via Pix (Brazil's instant payment system), after affiliate application approval and a roughly 30-day holding period.

These conditions are current and may change — the affiliate terms have the full text.

A workflow that saves time

A workflow that works well for anyone handling multiple clients:

1. Set up one brand profile per client (logo, name, handle) within your plan.
2. Save a configuration preset per client — caption style, layout, theme — so you don't reconfigure everything for every video.
3. Upload the video, pick the brand and preset, let curation pick the best moments.
4. Review, adjust anything you need, and deliver — each clip already comes with a suggested title, caption and hashtags.
5. Keep your referral link (picotta.com/cadastro?ref=YOUR_CODE) handy to offer to anyone who wants to subscribe directly.

Less time spent producing clips manually means more time to serve clients — and more chances that someone, along the way, subscribes through your link.

Earnings depend on your effort, your client roster, and whether the people you refer actually subscribe or make a purchase. There is no guaranteed income. The commission is calculated on the amount actually paid and is canceled in case of a refund.

Frequently asked questions

Do I need to disclose that I'm using an affiliate link? Yes. Keep it simple: tell the client you use Picotta to produce the clips, and that if they also subscribe, you earn a commission. It's the right practice and it keeps the client's trust.

Does this change what I charge the client? No, you don't need to change it. You charge for your curation, review and delivery work. The affiliate commission is a separate income, paid by Picotta when the client subscribes or buys credits on their own.

What happens if the client cancels their Picotta subscription? The commission stops counting from the cancellation onward — it's recurring only while the payment stays active. If the client requests a refund on a payment, that specific commission is reversed.

Can I recommend the tool even without a fixed client roster yet? Yes. The referral link works for anyone who signs up through it, client or not — including other social media managers and creators you know.

Looking for more ways to talk about it without sounding forced? Check content ideas to promote a video affiliate. To understand how the commission works in depth, read how Picotta's affiliate program works. And if you want to see other ways to earn with video and clips, the complete guide to making money with video and clips brings them all together.

Apply to the affiliate program or start clipping your first videos.